About:

Stan Deutsch Associates

About: Stan Deutsch Associates

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Since 1962, SDA Lighting has been dedicated to offering specification grade lighting and controls products to the NYC design community. From commercial and institutional, to retail and hospitality, SDA seeks to provide lighting solutions for our clients. The SDA staff is trained, experienced and professional.

Our goal is to provide responsive and reputable service to meet your lighting needs. SDA serves the New York City, Long Island, Westchester, and Rockland territory. Our clients include architects, electrical engineers, lighting consultants, landscape architects, electrical distributors, end users, and lighting showrooms.

enlightening information for all

Featured Products, How-To Articles, demonstration videos, in-person presentations. There are many ways to learn about light and at SDA we believe in using all of them.

knowledgeable team

There's no replacement for one on one attention. Our outside sales, quotation and project management teams are hear to take your project from design idea to final installation.

Informative blogs

Blog posts and how-to articles so you can learn more about how to specify great lighting

illuminating videos

Product videos design to take you from cut sheet to real-world lighting effect

continuing education

Need AIA or other CEU credits, our manufacturers offer continuing education for archiects, engineers and interior designers.

Covering over 20 counties in ny & NJ

Covering over 20 counties in ny & NJ

NY

Metro New York

Rockland
WESTCHESTER
NEWYORK
Bronx
Richmond
Nassau
Kings
Queens
Suffolk

Northern New Jersey

nj
Sussex
Passaic
bergen
Warren
Morris
Essex
Hudson
Hunterdon
Somerset
Union
Middlesex
Monmouth
Ocean

Executive Team

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Jean Jacques

Executive Vice President

Richard Ferrer

VP of Sales

Eddie Logvin

Senior VP of Distributor and Contractor Sales

Rosemarie Falussy

Comptroller

Lori Friedman

Senior VP, Inside Sales

Russell Scheer

VP of Sales - NJ

Controls Division

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Andrew Okuboyejo

VP of Technologies

Randy Thomas

Director of Healthcare Technologies and Building Controls

Olena Zavragina

Lighting & Controls - Outside Sales

Shirley Von Schmeling

Project Manager Controls

Holly liang

Lighting Controls Specialist

Specification Sales Assistance

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Project Management Team

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Order Entry Team

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Sales Support Team

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